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AI Workflows + GTM Experts

Smarter B2B Marketing, Powered by Experts. Supercharged by AI.

We combine AI innovation with strategic GTM expertise to drive results. From strategy to execution to optimization.
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Limited spots available for Q2 2025

Growth Strategy-2

Growth Strategy

AI Automation-1

AI Automation

Intelligent Workflows-1

Intelligent Workflows

Marketing ROI-1

Marketing ROI

The Problem

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Lack of Full-Scale Marketing Support

You need an experienced marketing team but can’t justify the overhead of hiring in-house yet.

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No AI & Automation Strategy

AI can transform content creation, but most companies don’t know where to start.

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Data, Reporting & Revenue Attribution

You don’t know what's working and what isn’t. You can’t attribute your marketing to real results.

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Services

01

Marketing Strategy

Marketing success demands more than just tactical execution—it requires a meticulously crafted, holistic approach that aligns every aspect of your business towards a singular, powerful vision. Our Marketing Strategy service is a comprehensive diagnostic and strategic planning process that transforms your marketing from a cost center to a growth engine.

Key deliverables include:

  • Strategy overview
  • Alignment of marketing goals with overall business objectives
  • Comprehensive funnel analysis
  • Strategic positioning & messaging framework
  • Buyer personas and journey mapping
  • Website audit & strategic recommendations
  • Long-term and short-term marketing roadmap
  • Competitive landscape assessment
02

Content Strategy

Content is the cornerstone of marketing, but only when it's strategic, purposeful, and precisely targeted. Transform your brand narrative into a powerful tool for engagement, trust-building, and conversion. We create a holistic content ecosystem that speaks directly to your ideal customers, propels them through the buyer's journey, driving meaningful connections and measure business results.

Key deliverables include:

  • Comprehensive content audit and gap analysis
  • Persona-driven content mapping
  • Editorial calendar development
  • Content type and channel optimization
  • Brand voice and messaging guidelines
  • Content performance tracking and optimization framework
03

Content Creation

Educate, engage, and convert your target audience with compelling content across key channels. Our Content Creation service brings your brand story to life through meticulously developed, high-impact content that captures attention, builds credibility, and drives action. From thought leadership articles to engaging social media content, we create compelling narratives that resonate with your target audience.

Key deliverables include:

  • Long-form blog posts and thought leadership content
  • Social media content packages
  • Email marketing copy
  • Landing page and website content optimized for SEO and conversion
  • Case studies and success story development
04

Website Audit + Conversion Rate Optimization

Your website is your digital storefront, and every element should work tirelessly to attract and convert visitors into customers. Our Website Audit and Conversion Rate Optimization service provides a comprehensive analysis of your digital presence, identifying and eliminating barriers to conversion while implementing strategic improvements that dramatically enhance user experience and performance.

Key deliverables include:

  • Comprehensive technical website performance analysis
  • User experience (UX) audit
  • Conversion funnel mapping and optimization
  • A/B testing strategy
  • Performance benchmarking
  • Detailed optimization recommendations
  • Heat mapping and user behavior analysis
05

Keyword Research & SEO Strategy

Visibility is the currency of digital marketing, and our Keyword Research and SEO Strategy service is your pathway to organic growth. We don't just find keywords; we uncover strategic opportunities that align with your business goals, helping you dominate search results and attract high-quality, conversion-ready traffic.

Key deliverables include:

  • Comprehensive keyword research and analysis
  • Competitive SEO landscape assessment
  • Technical SEO optimization
  • Content optimization strategy
  • Local and national SEO targeting
  • Ongoing keyword performance tracking
  • Organic traffic growth roadmap
06

HubSpot Marketing Hub, AI Workflows & Prompt Engineering

Harness the power of cutting-edge technology to streamline your marketing efforts and create hyper-personalized customer experiences. Our HubSpot and AI service integrates advanced automation, intelligent workflows, and strategic prompt engineering to elevate your marketing efficiency and effectiveness.

Key deliverables include:

  • HubSpot Marketing Hub implementation and optimization
  • Custom AI workflow design
  • Prompt engineering for marketing automation
  • Personalization strategy development
  • Integration of AI tools with existing marketing stack
  • Training on AI marketing technologies
  • Performance monitoring and continuous improvement
07

Demand Gen Campaigns

Generate not just leads, but high-quality opportunities that translate directly into revenue. Our Demand Generation Campaigns are precision-engineered to attract, engage, and convert your ideal customers through integrated, multi-channel approaches that deliver measurable results.

Key deliverables include:

  • Integrated multi-channel campaign strategy
  • Target audience identification and segmentation
  • Campaign creative development
  • Multi-touch attribution modeling
  • Lead scoring and nurturing workflows
  • Performance dashboards and real-time reporting
  • Continuous campaign optimization
08

Reporting & Attribution

Transform data into actionable intelligence with our comprehensive Reporting and Attribution service. We provide crystal-clear insights that demystify your marketing performance, empowering you to make strategic decisions with confidence.

Key deliverables include:

  • Custom marketing performance dashboards
  • Clear, actionable insights into your marketing ROI
  • Attribution systems
  • Conversion tracking
  • Full-funnel reporting
  • Channel performance comparison
  • Recommendations for optimization
09

Training, Workshops & Consulting

Invest in your team's capabilities with our expert training and consulting services. We don't just do the work—we empower your team to excel, building internal marketing capabilities that drive long-term success.

Key deliverables include:

  • Customized marketing skills workshops
  • One-on-one strategic consulting
  • Implementation support
  • Ongoing strategic advisory
  • Emerging technology and trend briefings

Services

Marketing Strategy

Custom roadmap to achieve your business goals through targeted, measurable marketing initiatives.

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Content Strategy

Strategic planning to align your messaging with target audiences and guide them through their buying journey.

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Content Creation

Compelling content that educates, engages, and converts your target audience across all channels.

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Website Audit + Conversion Rate Optimization

In-depth analysis and optimization of your website to turn more visitors into customers.

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Keyword Research & SEO Strategy

Data-driven SEO roadmap to boost your organic visibility and capture high-intent search traffic.

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HubSpot Marketing Hub, AI Workflows & Prompt Engineering

Expert implementation of marketing automation and AI tools to streamline and scale your campaigns.

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Demand Gen Campaigns

Integrated marketing campaigns that generate qualified leads and accelerate pipeline growth.

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Reporting & Attribution

Clear, actionable insights into your marketing ROI with attribution systems, conversion tracking and full-funnel reporting.

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Training, Workshops & Consulting

Hands-on guidance to elevate your team's marketing capabilities and drive better results.

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How It Works

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Kickoff & Deep Dive

We start with a discovery session to understand your business, goals, and challenges, so we can align our strategy with your vision.

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Strategy Alignment

Together, we map out a tailored marketing plan, blending AI workflows with human expertise to create a roadmap that fits your exact needs.

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Execute & Optimize

From strategy to execution, we handle it all. We launch campaigns, optimize content, and refine workflows, constantly improving through data and AI insights.

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Case studies

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3X higher close rate

An AI company’s website was targeting technical validators instead of decision-makers. Revamped messaging to target leadership with outcome-focused benefits, driving a close rate 3x higher than technical contacts, reducing the sales cycle by ~25%, while maintaining consistent lead volumes.

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45% Increase in conversions

Helped a B2B consulting firm achieve a 64% YoY increase in website traffic, leading to a 45% increase in leads, a 389% increase in MQLs, and marketing-sourced pipeline growth of 50% YoY, contributing to $163K in closed-won revenue and $685K in influenced deals.

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60% pipeline efficiency improvement

The homepage revamp with improving messaging, UX, and CRO increased Tier 1 deal flow and enterprise lead quality. Following the Kabob framework alone led to a 60% boost in pipeline efficiency, making a direct impact on revenue growth.

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100K → 450K monthly organic traffic

The SEO strategy transformed our growth, scaling our organic traffic from 100K to 450K monthly visits. Their ability to optimize content, target high-intent keywords, and drive measurable results made a huge impact on our lead generation and revenue.

What Our Clients Say

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Marco Bussadori

SVP Sales, H2O.ai

"Absolutely outstanding results, measured in hard pipeline impact across revenue acquisition, retention and expansion motions in high value enterprise B2B sales motions."

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Dominik Elmiger

Director Demand Gen, Vision Critical

“In a very brief period, Sarena not only produced a complete overhaul of the content strategy but also project managed a website relaunch. Sarena has the highest expectations when it comes to delivering a relevant user experience on the site. She has shown a strategic approach to aligning and producing content along the customer journey.”

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Jordan Rinaldo

VP Marketing

“Phenomenal content strategist. Her ability to dissect any business to create a focused and clear strategy continues to amaze me.”

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Brittany Wong

VP of Demand Generation, Vendasta

"Tudor's leadership in Web and SEO strategy, built a high-performing team that delivered key initiatives with efficiency and innovation, consistently delivering 30% YoY revenue growth."

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Matt Vazquez

Demand Generation Director, CGM

"After you've worked with Tudor, you realize he's one of the most knowledgeable web and SEO experts in the field and all you want to do is clone him to have more of him."

Pricing

Positioning + Homepage Blueprint

Most B2B SaaS homepages waste 40-60% of traffic due to poor messaging. Investing in a high-converting homepage can increase your pipeline by 2-5X—paying for itself in weeks.

$7,500

one time fee

Includes:

  • 3 consulting sessions
  • Positioning & Messaging Map
  • Homepage Wireframe
  • Homepage copy that’s optimized for SEO and conversion
  • Design feedback session with your designers
  • A/B testing implementation support
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AI-Powered Content Engine

Scale your content, streamline production, and drive results with AI-powered marketing.

$9,000

per month

Includes:

  • AI-Powered Content Strategy
  • Automated Content Repurposing Workflow
  • SEO-Optimized Content Templates
  • Implementation & Execution Support
  • A/B Testing & Optimization
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Custom Solutions

Personalized strategies and dedicated support.

Contact for pricing

one time or monthly retainer

Could include:

  • Marketing Strategy
  • Content Strategy & SEO
  • Websites, CRO & A/B Testing
  • Positioning & Messaging
  • AI Workflows
  • Reporting & Attribution
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Frequently Asked Questions

Get answers to common questions about our services, process, and how we can help transform your website's performance.

After conducting our initial onboarding call, most clients can expect to have the first draft of the homepage copy and wireframe in no longer than 2 weeks. Depending on the timing of the feedback sessions for copy refinement, design feedback with your designers, development time and A/B test launch, most clients see around a 4-6 week time frame until they are fully launched with their new homepage on their website.

Positioning/Messaging Map plus Homepage Wireframe with content optimized for SEO and conversion. We will also provide feedback to your design team on the final design and layout of the page, and work with your technical team to ensure that the A/B test is implemented correctly and that we have all the required conversion tracking set into place.

We typically don’t provide direct design support, but we will provide feedback to your design team. If you are a small start-up without any design resources, we can take on the design of the homepage at a flat hourly rate of $150 an hour, which we will bill for separately.

We typically don’t provide direct development support but will guide your developers on how to set up the A/B testing and conversion tracking. If you are a small start-up without any development resources, we can take on the development of the homepage at a flat hourly rate of $150 an hour, which we will bill for separately. We can offer development services to clients using WordPress, Shopify, HubSpot, or Webflow as your CMS.

We would love to work on as many pages of the website as you need. If there are radical changes to the homepage we always recommend at least updating your pricing page, as it is usually the second most viewed page on any website after the homepage. While we can’t provide specific pricing details here, we can scope out the project and provide a quote.

We take a data-driven approach. Through A/B testing and proven frameworks, we are confident that we can make significant improvements to the performance of the homepage. That might come in the form of improved visitor conversion rates, increased pipeline value of leads, MQL to SQL conversion rates, sales velocity or other important lead/sales metrics. Significant homepage changes can disrupt alignment with existing marketing materials, leading to an initial performance dip until you update your overall go-to-market strategy.

Sure! Campaigns, emails, ads, etc

Kabob is your one-stop shop for all your digital marketing needs. Think of us as your fractional marketing team that can tackle any marketing need you have. We will fully integrate into your team as needed, be available in your Slack or Team’s channels, attend important team meetings as needed, etc. We can help with the following services at your request:

  • Keyword Research
  • SEO Content Strategy
  • Article Briefs
  • Content Strategy
  • Content Creation
  • Content SEO
  • Programmatic SEO
  • Product SEO
  • PR SEO
  • SEO Audits
  • Website Audits
  • Website Strategy
  • Website Content
  • Wireframing
  • Web Technology
  • CRO & A/B Testing
  • Positioning & Messaging
  • Personas/ICPs
  • Organic Social (video & still)
  • HubSpot Marketing Hub, Sales Hub, CMS
  • Web Analytics
  • AI Workflows
  • SEO Training/Workshops
  • Campaigns
  • ABM
  • Sales Enablement, Outreach Messaging
  • Integrated Marketing
  • Customer Lifecycle Marketing
  • LinkedIn Marketing
  • Marketing Strategy/Marketing Plan
  • Prompt Engineering
  • Tech SEO
  • Product Marketing
  • Demand Generation